For venue owners
Empty Courts, Lost Revenue
A full 7 PM and an empty 10 PM are the same problem.
60%
Even at peak hours, artificial-turf pitches and indoor sports halls in a Danish study were in use only about 60% of the time.
Source: Høyer-Kruse, Iversen & Forsberg, 2017 [1]
The challenge
Demand at sports venues rises and falls by hour, day, season and sport. Peak slots sell out while off-peak courts sit empty, and without clear data on real usage it's hard to know where the gaps are. Many venues still rely on booking records alone, which show what was reserved, not what was actually played. The result is capacity that looks full on paper but earns less than it could.
What the research says
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1
Peak isn't as full as it looks
Danish research on sports facilities found that even during the busiest hour, artificial-turf pitches and indoor halls were in use only around 60% of the time. Unused capacity exists even when a venue feels busy. [1]
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2
Booked is not the same as used
A study of 321 multi-use sports halls found that managers mostly rely on booking data, but that data on actual usage is what matters most for steering and accountability. Knowing who really showed up changes decisions. [2]
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3
The demand is there
More than 3 million people took part in Dubai Fitness Challenge 2025, a record for the event. The appetite for activity exists; the opportunity is connecting it with available courts. [3]
Bracketed numbers refer to the sources listed in the full study.
Why it matters
For players
More visible availability means more chances to play, including quieter, easier-to-book times.
For organizers
Flexible slots make it easier to find a time that works for the whole group.
For venues
Every filled hour is revenue that would otherwise be lost for good.
How Kourtiva helps
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01
One dashboard
Bookings, courts and payments managed in one place.
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02
Real attendance
Check-in shows who actually showed up, not just who booked.
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03
Fill quiet hours
Online booking puts open slots in front of players looking for a game.
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04
Less admin
Payments are collected online, reducing manual work for front-desk staff.
Every empty hour is revenue a venue never gets back. The goal is turning unused capacity into active play.