For players
From Screen Time to Game Time
Making the active choice the easy choice.
31%
of adults worldwide, about 1.8 billion people, didn't get enough physical activity in 2022, up from 23% in 2000. Among adolescents it's roughly 8 in 10.
Sources: Strain et al., 2024 [1]; Guthold et al., 2020 [2]
The challenge
After work or class, the easiest option is almost always on a screen. Games, streaming and social feeds are instant, free and already in your pocket. Playing sport, by contrast, takes planning: people, a place, a time and usually some money. When that planning feels like work, the screen wins by default. Technology isn't the enemy. The real issue is that the active option carries far more friction than the passive one.
What the research says
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1
Inactivity is rising, not falling
Insufficient activity among adults rose from 23.4% in 2000 to 31.3% in 2022 and could reach 35% by 2030 if trends continue. WHO has called for more grassroots and community sport to reverse this. [1, 3]
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2
Heavy phone use and sitting go together
A 2025 meta-analysis of 10 studies (5,195 participants) found that young people with higher levels of problematic smartphone use were more likely to be sedentary. Problematic gaming has also been linked to poorer mental-health outcomes. These are associations, not proof that screens cause inactivity. [4, 5]
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3
People move when moving is made easy
Dubai Fitness Challenge 2025 drew a record of more than 3 million participants by making activity free, visible and simple to join. WHO guidance is clear that every bit of movement counts, and replacing sitting time with activity of any intensity brings benefits. [6, 7]
Bracketed numbers refer to the sources listed in the full study.
Why it matters
For players
Less time organizing means more time moving, and a phone that leads to a game instead of away from one.
For organizers
When joining is simple, more people say yes, so games are easier to get off the ground.
For venues
Every person who swaps a night on the sofa for a game is a new player on the court.
How Kourtiva helps
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01
Find a game fast
See what's happening near you in a few taps, without long group chats or chasing replies.
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02
Book in one flow
Choose a venue, confirm a time and pay in one place instead of juggling calls, messages and websites.
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03
Everything in one place
Bookings, times and venue details live in the app, ready when you are.
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04
Make it a habit
When the first game is easy to arrange, the next one is too. Regular play becomes the default, not a project.
Technology doesn't have to compete with physical activity. It can be the shortest route to it.