For players
Finding the Right Venue
From "is anything free?" to "we're booked."
~1 in 5
online shoppers has abandoned a purchase because the checkout was too long or complicated. Every extra step is another chance to lose someone.
Source: Baymard Institute, 2025 [1]
The challenge
Even with a full team, finding a suitable court is its own project. Players compare location, price, opening hours, surface, parking and availability, often across several venues that each take bookings differently: one by phone, one by WhatsApp, one through a website that may or may not be up to date. The longer this takes, the more likely it is that the group loses momentum and the game never happens.
What the research says
-
1
Friction kills intent
Across dozens of studies, around 70% of online checkouts are abandoned. Nearly 1 in 5 shoppers say they have abandoned a checkout because it was too long or complicated. The research is from e-commerce, but the lesson applies to any booking: every added step loses people. [1]
-
2
Surprises about price stop decisions
Unexpected extra costs are the most common fixable reason people abandon an online purchase, and not seeing the total cost upfront is another. Groups deciding where to play need the price clear before anyone commits. [1]
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3
Access and time are real barriers
WHO urges countries to create safe, accessible places for people to be active, recognizing that environment shapes how active people are. For adults, time is scarce too: family commitments are among the most frequently reported constraints on sport. [2, 3]
Bracketed numbers refer to the sources listed in the full study.
Why it matters
For players
Less time searching and messaging, and more certainty that the court will be ready when the group arrives.
For organizers
A confirmed booking in minutes keeps the group's momentum instead of losing it to back-and-forth.
For venues
Bookings arrive directly, at any hour, without tying up front-desk staff on calls and chats.
How Kourtiva helps
-
01
Live availability
See which courts are actually free near you, at the times you want to play.
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02
Clear pricing
Know the cost upfront, before anyone commits.
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03
Instant confirmation
Book and pay in the same flow and get an immediate confirmation.
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04
All the details
Sport, location and venue information in one place, so the group knows exactly where to go.
Every step removed between "I want to play" and "my game is confirmed" is a game more likely to happen.